SEO guides, without the jargon.
Written for people who run their own site and have an hour, not an agency and a retainer. No prior knowledge assumed.
- Keyword ResearchKeyword research when you have no budget and no idea where to startHow to find search terms worth chasing using free tools, and how to tell a keyword that brings customers from one that brings nobody.6 min read
- RankingsWhy your site isn't ranking yet, and which cause is actually yoursThe handful of reasons a small site fails to rank, ordered by how often they turn out to be the real problem.6 min read
- AI SearchHow to get mentioned when someone asks ChatGPT for a recommendationAI assistants now answer questions that used to start with a Google search. What actually influences whether your business gets named.6 min read
- Technical SEORobots.txt and sitemaps, explained without the jargonTwo small files decide whether search engines can crawl and find your pages. Here is what they do and how to check yours is not blocking you.5 min read
- Local SEOLocal SEO when you serve one town and nothing elseMost SEO advice is written for national brands. If your customers all live within twenty miles, the work is different and there is less of it.6 min read
- ContentThe pages you already have are your cheapest winsUpdating an existing page that ranks on page two usually beats writing something new. How to find those pages and what to change.5 min read
- BacklinksGetting your first backlinks without begging strangersLinks are still one of the strongest ranking signals. Here is how a small business gets the first ten without a budget or an outreach agency.6 min read
- On-page SEOTitle tags and meta descriptions that earn the clickThe two bits of text that decide whether anyone clicks your result. Small changes here often beat weeks of other work.5 min read
- MeasurementWhich SEO numbers actually matter for a small businessMost SEO dashboards show dozens of metrics. Four of them tell you whether the work is paying off, and the rest are noise.5 min read
- On-page SEOInternal linking: the free thing most small sites skipLinks between your own pages cost nothing, need nobody's permission, and are the most neglected easy win in SEO.5 min read