We got tired of dashboards that tell you nothing.
An SEO tool for people who would rather be doing the work than reading about it.
There was never a shortage of data.
You can buy rankings, crawl reports and backlink indexes from a dozen vendors, and plenty of them are excellent at it. What none of them close is the last gap. You finish the report knowing a great deal more about your site and still not knowing which thing to open first.
So we started at the other end. The plan comes first, sorted, built on twenty tactics that keep proving themselves, and every data feature exists to feed it. Rankings say which pages sit close to the top. The audit says what broke. Backlinks say what you lost last month, and all of it arrives on one list in order.
It's built for solo SEOs, founders and teams of three, and priced so signing up takes a minute instead of a budget meeting.

What we believe
- Reports should end in instructionsMost tools stop at the diagnosis. Four hundred issues and a health score still leaves you deciding what to touch on Tuesday morning.
- Price should match the buyerEnterprise suites are priced for teams with an SEO department. One person with three sites shouldn't be subsidising features built for a staff of twelve.
- Fewer things, used moreEvery feature we ship is another thing to learn. We would rather build four you open every week than forty you click once and forget.
Running a lot of sites? Tell us about it.
The published plans are sized for solo operators and small teams. If you look after 40 client sites, or you need something the roadmap hasn't reached yet, write to us and we'll work it out.
