SEO Tools

What we use - and why we disclose

A lot of SEO companies like to keep secrets. But the truth of the matter is, the majority of SEO techniques are public knowledge.

We believe in sharing our tools and processes with our clients. An informed client is much more likely to be a happy, successful, client.

The following platforms and tools are what we use ourselves and recommend. And if a client wants access? No problems!

Our go-to general digital marketing analysis platform. SEMrush allows us to audit sites and competitors, covering not just SEO but also social metrics and digital advertising campaigns. 

We've been using Google Analytics since it was server side and known as Urchin. It's come a long way since then. It's an incredibly powerful platform that can scale easily depending on your requirements. Whether you have a small business website or a full-blown enterprise e-commerce site, GA will offer the functionality you need.

Best of all, it's free for low traffic sites.

While SEMrush's back-link auditing facilities are fine, it doesn't compare to the capabilities of ahrefs. Just look at the numbers.

6 billion web pages indexed.
12 trillion known links.
200 million root domains.

For a comprehensive link audit, nothing compares to ahrefs, which is why it's our link tool of choice.

WordPress sometimes has a mixed reputation, but there's a reason it powers more than 30% of the world wide web.

From its humble beginnings as a simple blogging platform it has evolved into a highly robust and flexible content management system.

Its ecosystem is unrivalled, but most importantly, it's one of the easiest to use CMSes out there.

Simplicity, however, sometimes comes at a cost, and that's why we're experts in optimizing, enhancing and expanding the functionality of WordPress. Check out our favourite and recommended WordPress plugins for SEO and content management.

Every site should be as optimized as possible, delivering the best user experience and providing the best technical SEO on-page optimization. Google favors sites which load fast. Our benchmarking tool of choice is GTMetrix.


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